John Lewis 2025 Christmas Ad
John Lewis's 2025 Christmas campaign features Alison Limerick's 1990 hit 'Where Love Lives' and focuses on the relationship between a father and son.
The campaign, also titled 'Where Love Lives', uses the 90s club classic to tap into nostalgia and highlight the unspoken emotions between family members.
'Where Love Lives' depicts a father discovering a present under the Christmas tree, a vinyl record of Limerick's track from his son, alongside a 2025 version by Labrinth.
The ad is built on the insight that the right present can express what words can't, showcasing the special bond between a father and son.
Author's summary: John Lewis's 2025 Christmas ad spotlights unspoken emotions.
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