Rally House Hires Nearly 8,000 Via AI Solution

Rally House Hires Nearly 8,000 Via AI Solution

Rally House, the fastest-growing officially licensed sports apparel and merchandise retailer, expanded from 140 to nearly 300 stores.

To support this growth, Rally House used real-time data and predictive analytics to launch geo-targeted hiring campaigns, enabling the retailer to staff new locations before construction was complete.

The retailer partnered with Phenom, leveraging its applied AI and automation as part of the store expansion, resulting in impressive hiring numbers.

Total Retail's Take: As Rally House grows rapidly, the retailer needed to invest in solutions that could quickly scale its operations.

With an expanding physical footprint, Rally House needed a way to identify and hire employees necessary to staff those locations, achieving significant results with nearly 8,000 new hires.

Author's summary: Rally House expands to 300 stores, hiring 8,000 staff via AI.

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Total Retail Total Retail — 2025-11-04

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