Positivity on the Rise in Entertainment
Despite cynicism and negativity dominating news cycles, the entertainment industry is experiencing a surge in positive content.
[Positivity] is clearly an important need, given the power of advertising to shape hearts and minds in America and the amount of negativity that Americans are seeing on their social media and news feeds.
According to Dave Morgan, president and CEO of Simulmedia, there has been an uptick in positive ads, with more positive messages on television this year. Networks like Great American Family and UPtv have also contributed to the increase in uplifting content.
- UPtv is hosting its second annual UPlift Someone Day to promote positivity.
Audiences are seeking uplifting stories, driving the demand for positive content in the entertainment industry.
Author's summary: Positivity rises in entertainment industry.
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