Apple Remains the World's Most Valuable Brand in 2025
Apple has retained its position as the world's most valuable brand for the 13th consecutive year, with an estimated brand value of $470.9 billion.
The annual Interbrand report evaluates the world's top 100 companies based on financial performance, brand strength, and competitiveness, with the combined brand value rising 4.4% year over year to $3.6 trillion.
Apple's valuation represents a 4% decline from last year, yet still places it ahead of second-place Microsoft, which grew 10% to $388.5 billion.
- Apple's brand value: $470.9 billion
- Microsoft's brand value: $388.5 billion
- Combined brand value of top 100 companies: $3.6 trillion
Apple first entered Interbrand's top 25 in 2008 and reached the number one position by 2013.
Author's summary: Apple leads as the world's most valuable brand.
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