Who Won Fashion Month SS26 on Social Media?
Brands tapping into fandoms and cultural crossovers garnered significant online traction, despite creative director debuts making headlines.
Big-name celebrities drove the bulk of social engagement from the Spring/Summer 2026 shows, with brands leveraging talent trends to boost global reach and engagement.
Notable examples include Thai actors, TV stars like Christopher Briney from The Summer I Turned Pretty, and long-term brand ambassadors from Hollywood and K-pop.
Brands of all sizes are tapping talent trends, prioritising the ever-growing influence of [...] Hollywood and K-pop, to drive global reach and high engagement.
Author's summary: Brands leveraged celebrities and cultural trends for social media success.
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