WPP Commits $400 Million to Google AI
WPP has expanded its partnership with Google, committing $400 million over five years to deepen the use of Google's cloud and AI stack across WPP Open.
The agreement focuses on real-time personalisation at scale across creative, production, media, experience, and commerce.
- Early access to Google's latest generative models, including Veo and Imagen
- Integration directly into WPP Open
- Privacy-first data collaboration
- Scaled talent programme for clients
The deal was finalised in Mountain View between WPP CEO Cindy Rose and Google Cloud CEO Thomas Kurian.
No specific quote available in the text.
Author's summary: WPP invests $400 million in Google AI partnership.
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