AGF and Amazon Achieve Milestone
AGF Videoforschung and Amazon have made a significant step forward in video audience measurement in Germany.
For the first time, Prime Video's VoD offerings are being measured using a certified, comparable, and neutral framework by AGF.
- Prime Video's ad-supported VoD content will be integrated into the AGF SCOPE tool in November.
- The AGF REACH PLANNER database will be adjusted accordingly.
AGF is the first Joint Industry Committee (JIC) worldwide to integrate an international video streaming service into its standardized measurement system using server-to-server technology.
This collaboration marks a milestone toward a cross-media standard, underscoring AGF's role as a trusted authority.
Author's summary: AGF and Amazon achieve milestone in video audience measurement.
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