Amazon's Prime Price Rise Challenged in German Court
A German court has ruled against Amazon's unilateral price increase for its Prime subscription service, potentially requiring the company to compensate customers for the higher fees introduced three years ago.
A regional consumer protection authority, which initiated the lawsuit, is seeking a reversal of the price increase and refunds for the difference to affected customers. This development comes as Amazon continues to dominate the German e-commerce market, with revenue growth of 8.7% last year, reaching 39.6 billion euros.
- Revenue growth: 8.7% in the last year
- Total revenue: 39.6 billion euros
- Advertising revenue: more than 3.6 billion euros
- Total trade volume on the platform: over 52 billion euros
Amazon's success can be attributed to its Prime subscription model, offering various delivery benefits and access to digital content.
An estimated 15 million German consumers are members of the Prime program, which previously cost 69 euros per year or 7.99 euros per month until September 2022.
Author's summary: Amazon faces potential refunds to German Prime customers.
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