Lululemon Partners with NFL
Canada's Lululemon Athletica is partnering with the National Football League (NFL) to launch an apparel collection for all 32 NFL teams.
The collection, available from October 28, includes men's and women's NFL apparel and accessories.
Lululemon has been expanding into sports apparel, with partnerships with the NHL and endorsement deals with athletes like Max Homa, Frances Tiafoe, and Connor Bedard.
The company also signed an endorsement deal with Formula 1 champion Lewis Hamilton earlier this year.
This move into sports apparel comes as Lululemon's traditional business faces slowing sales due to tariffs and changing consumer tastes.
No comment from the NFL or Lululemon on the deal's financial terms.
Author's summary: Lululemon partners with NFL to launch apparel collection.
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