A new Halo game is rumored to be announced this week, according to a report from Bloomberg's Jason Schreier.
The Halo franchise has faced a tough few years, with a subpar live adaptation, a convoluted narrative, and a messy launch of Halo: Infinite, leaving fans in poor spirits.
Halo was once Xbox's flagship series, but it seems to have fallen out of the cultural conversation in recent years.
Microsoft is putting pressure on Xbox leadership to drive profit margins up 30%, which is well above industry standards.
This pressure may indicate that the franchise is still struggling to recover.
New Halo game announcement rumored amidst franchise struggles and pressure to increase profit margins.