Ticketmaster Shuts Down TradeDesk Resale Platform Amid FTC Lawsuit
As the Federal Trade Commission's lawsuit proceeds, Ticketmaster has alerted regulators in Congress to major changes in the company's resale policies.
In a 10-page letter signed by Live Nation executive vice president Daniel M. Wall and addressed to Senators Marsha Blackburn and Ben Ray Luján, the company announced plans to prevent duplicate accounts on its resale platform by requiring sellers to register with their Social Security numbers.
Ticketmaster will also shut down its controversial TradeDesk tool, which allowed ticket brokers to manage resale listings at scale.
Ticketmaster's letter directly addresses the suit filed by the FTC and seven U.S. states.
The company is making changes in response to the lawsuit.
Author's summary: Ticketmaster shuts down TradeDesk amid FTC lawsuit.
- Changes in resale policies announced
- TradeDesk tool to be shut down
- Sellers to register with Social Security numbers