United's chief operating officer, Collette Roche, highlights the "once in a lifetime opportunity" to develop a new stadium at Old Trafford, which could act as a catalyst for the regeneration of the surrounding area.
It's become a regional project and probably will be one of the biggest in Europe. As such, it's bigger than us at Manchester United.
A study by Oxford Economics found that the project could add £7.3bn annually to the UK economy and create 92,000 jobs. The development is also predicted to lead to 17,000 new homes and 1.8m additional visitors each year.
Collette Roche emphasizes the need for government support, not for the stadium build, but for the infrastructure and regeneration of the area.
Author's summary: Manchester United's stadium project is a huge opportunity.