The Fire TV Stick 4K's new name is actually the least confusing thing about it

Amazon Renames Fire TV Stick 4K to Reduce Confusion

The Fire TV Stick 4K has been renamed to the Fire TV Stick 4K Plus to simplify Amazon's streaming stick lineup.

Amazon's fall hardware event introduced the Fire TV Stick 4K Select, a $40 entry-level 4K streaming device, which caused confusion due to its similar name to the existing Fire TV Stick 4K.

Amazon acknowledged the issue and has now officially renamed the Fire TV Stick 4K to the Fire TV Stick 4K Plus, making it easier to differentiate between the three 4K Fire TV Stick models: the 4K Select, 4K Plus, and 4K Max.

Amazon has officially announced that its Fire TV Stick 4K has been renamed to the Fire TV Stick 4K Plus.

Author's summary: Amazon simplifies Fire TV Stick lineup.

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Pocket-lint Pocket-lint — 2025-10-16

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