Allianz Signs Four-Year Sponsorship Deal with West Coast Eagles
Allianz Australia has committed to a four-year sponsorship agreement with the West Coast Eagles, reinforcing its support for Australian football and community programs in Western Australia. The partnership will run through 2029 and cover the club’s AFL, AFLW, and Wheelchair football teams.
Details of the Sponsorship
Under the agreement, Allianz branding will appear on the neckline of the Eagles' AFL match guernseys, as well as on training gear, media backdrops, and signage at Optus Stadium and other venues.
From 2026, Allianz will become the official shorts partner for the Eagles’ AFLW team and a major partner of the Wheelchair football program.
Shared Vision and Community Focus
“Allianz Australia’s support will enhance our AFL, AFLW, and Wheelchair football programs as they pursue excellence on and off the field, while also contributing to our club’s broader community initiatives. We look forward to an exciting future together with Allianz Australia and to the added value and experiences this partnership will deliver for our members,” said West Coast Eagles CEO Don Pyke.
The sponsorship highlights a strong focus on both sporting success and social impact, emphasizing community engagement as a key component of the collaboration.
Related Achievement
Allianz was recently recognized as the number one insurance brand in Interbrand’s 2025 Global Brands List.
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