Harrogate Spring Water backs down on '1571' line after watchdog calls it 'likely to mislead'

Harrogate Spring Water Removes '1571' Claim

Harrogate Spring Water has agreed to stop using the 'since 1571' strapline after the Advertising Standards Authority (ASA) deemed it "likely to mislead" consumers.

The claim referred to the year Harrogate's spring water was first recognized as special by William Slingsby. However, the ASA noted that the presentation of this claim was misleading as it implied the company had been in existence since 1571, when in fact Harrogate Spring Water was founded in 2002.

The presentation of some of these claims were likely to mislead because they gave the impression that the company had been in existence since that time.

The decision came after the Pinewoods Conservation Group (PCG) made three complaints to the ASA, which led to an informally resolved case.

Author's summary: Harrogate Spring Water stops using misleading claim.

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