WPP and Google Partnership
WPP has announced a $400 million partnership with Google to enhance its AI capabilities.
The deal is seen as a move by new CEO Cindy Rose to catch up with competitors and accelerate campaign production.
The spending will go toward infusing AI into its services to "create hyper-relevant campaigns in days, not months."
- Integrated creative
- Production
- Media
- Experience
- Commerce
The collaboration aims to "unlock growth" by moving beyond traditional efficiency initiatives.
Author's summary: WPP invests $400 million in AI with Google.
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