Enterprise Hits and Misses
This week, the debate surrounding agentic AI and real-time context versus B2B content strategy has begun. Deloitte experienced an awkward AI moment, while OpenAI and AMD surprised markets.
Lead Story: Content Management and Personalization
Contentstack claimed that content management is dead and personalization is over. The question remains, what replaces them? The topic of real-time context as the idealized end goal of all content strategy is explored in the publication Reaching the informed B2B buyer.
Content Management is dead and personalization is over.
The author agrees with Contentstack's core premise, but aims to deconstruct real-time context and its role in content strategy.
- Deloitte's awkward AI moment
- OpenAI and AMD's market surprise
- Fall event reviews
- Microsoft's grab for the One (Drive) Ring
Author's summary: Exploring the future of content management and personalization in the age of AI.
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