West Coast Eagles Sign Four-Year Sponsorship Deal with Allianz Australia
The West Coast Eagles have entered a four-year partnership with Allianz Australia, making the insurer a Platinum Partner for the club’s AFL, AFLW, and Wheelchair football teams. This marks Allianz Australia’s first major sporting partnership in Western Australia and reflects its commitment to expanding community programs across the country.
Alignment of Values
West Coast Eagles CEO Don Pyke emphasized the partnership’s alignment with the club’s values and community focus:
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity. Allianz Australia’s support will enhance our AFL, AFLW and Wheelchair football programs while contributing to our broader community initiatives.”
Branding and Support
Allianz branding will feature on the neckline of the Eagles’ AFL guernseys, training apparel, media backdrops, and in-game signage at Optus Stadium. From 2026, Allianz will also become the shorts partner for the club’s AFLW side and a major partner of the Wheelchair team.
Community Initiative
The partnership will launch with a joint community effort supporting Foodbank WA’s Give a Feed appeal, providing Christmas food hampers to families in need. Allianz will sponsor 1,000 hampers, with Eagles players and staff volunteering to help deliver them before Christmas.
“Allianz has a long history of supporting sport and promoting the power of sport in uniting communities,” managing director Richard Feledy said.
Author’s Summary
The West Coast Eagles and Allianz Australia have formed a four-year partnership focused on enhancing football programs and supporting community initiatives across Western Australia.