Michael Willis Heard, the creator of the viral TikTok 'Yes King' meme, has passed away, confirmed by his daughter in an emotional social media post. Heard was widely loved for his uplifting affirmations and unique catchphrases, which inspired fans around the world.
The news was first announced by Heard's daughter, Mykel Crumbie, on Facebook. She wrote:
My daddy man... you really messing up the family with this one.
Crumbie also shared that some criticized her father's lifestyle and even "wished death on him," a comment that resonated with many followers.
The family has not revealed the cause of death. Despite this, tributes have flooded in, remembering Heard's role in promoting self-love and positivity through his impactful videos.
Known on TikTok as @loveandlighttv, Heard was from Elyria, Ohio. His viral phrases like "Yes King" and "Love yourself" became hallmarks of his online identity and philosophy.
His content often combined humor with motivational advice on lifestyle, relationships, and sexual wellness, earning him thousands of devoted followers.
Michael Willis Heard’s impact extended beyond viral fame, as he fostered a community centered on affirmation and love.
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