Black Friday Is More Than Three Weeks Away. We've Already Found 30+ Great Deals.

Early Black Friday Deals Arrive Weeks Ahead

Black Friday sales are already underway, featuring discounts on clothing, beauty products, Apple devices, kitchen appliances, and more. Since 2016, I have covered Black Friday for Wirecutter, witnessing an annual flood of marketing boasting major savings.

Black Friday Timing and Trends in 2025

This year, Black Friday officially falls on November 28, but the sales period continues to expand. Early deals now begin weeks in advance, sometimes as early as October. However, not all early discounts are impressive.

Challenges and Considerations for Shoppers

Potential tariff changes and the extended sales window make it harder to decide when to buy. Some retailers are dropping price match and price protection policies during Black Friday, so timing purchases carefully is crucial to maximize value.

How Wirecutter Helps You Shop Smart

Wirecutter thoroughly reviews pre-holiday sale prices and only highlights the best early Black Friday deals in its coverage. With these vetted sales, shoppers can complete holiday shopping confidently without risking poor prices or products.

"With the deals below — and those we’ll continue to add to this list as they go live — you can square away holiday shopping without the fear of getting a bad product or a bad price."

Author's summary: Early Black Friday deals start weeks ahead of the official date, but careful timing and informed choices are essential to snag the best discounts and avoid subpar sales.

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The New York Times The New York Times — 2025-11-05

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