Black Friday 2025 is approaching fast. This year, it starts on Friday, November 28, at midnight and runs until midnight on Monday, December 1. Originally an American event, Black Friday now marks the last Friday of November and follows the Thanksgiving holiday, similar to the Boxing Day sales in the UK.
Initially, Black Friday was known for crowded stores with shoppers competing for the best bargains. Today, it has mostly moved online, making it easier to verify the authenticity of deals and compare prices.
It is crucial to avoid fake discounts, especially when purchasing high-value items like TVs or mattresses. Each year, the Recommended team curates a list of the best Black Friday offers on tested products and brands, featuring only genuine savings of at least 10% off the average price, not just the advertised retail price.
"Black Friday is the shopping event at the end of November where UK retailers announce price cuts all at once."
For shoppers looking for real bargains, following expert guides and focusing on tested products can help navigate the overwhelming sales.
By understanding the origins and shopping strategies for Black Friday, consumers can make informed choices and avoid being misled by false discounts.
Author’s summary: Black Friday 2025 runs from November 28 to December 1, shifting from crowded stores to mostly online, with expert teams highlighting only authentic deals over 10% off.