Technology Reshaping the OOH Experience
According to Ashish Limaye, CEO & Founder of Craving Digital, technology is amplifying OOH's creative power.
Technology is revolutionizing both scale and experience in Out-of-Home
Limaye emphasizes the need for a shift in mindset to unlock OOH's full potential. OOH advertising, the world's oldest and most public medium, is undergoing a significant transformation due to technology.
- Technology is redefining how audiences see, experience, and engage with outdoor spaces.
- OOH is closing the gap with new-age digital channels.
For decades, OOH's strength has been its scale and visual dominance. Now, technology is enhancing this strength by adding interactivity to the canvas.
Author's summary: Technology transforms OOH experience.
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