Perodua Launches P-Circle Super App
Perodua has launched the P-Circle super app, a platform that brings various services together under one umbrella, marking a shift towards Mobility as a Service (MaaS).
The app is designed to provide a seamless experience, particularly for owners of Perodua's upcoming electric vehicle (EV). One of the key features of the P-Circle app is the P-Duit e-wallet, which enables users to make transactions effortlessly.
According to Perodua President and CEO Datuk Seri Zainal Abidin Ahmad,
"The P-Circle offers mobility as a lifestyle as all these offerings covers a significant portion of our online services engagement under one super app."
This move into tech-based business aligns with the company's future direction and the auto industry's trend towards convergence with consumer preferences for connected vehicles and homes.
Author's summary: Perodua launches P-Circle super app for mobility services.
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