John Lewis Christmas Ad: "Where Love Lives"
Saatchi & Saatchi has created a heartwarming Christmas ad for John Lewis, titled "Where Love Lives". The ad taps into family emotions, showcasing a son rekindling his dad's raver youth with a choice bit of vinyl.
The ad was directed by Jonathan Alric through Iconoclast and created by Paddy Fraser, Brodie King, Pete Ioulianou, and Ollie Agius. According to brand director Rosie Hanley:
This year's John Lewis Christmas campaign is a celebration of connection, memory, and the unspoken emotions that make the season truly magical.
The ad is Saatchi's second effort for John Lewis, following the company's long tenure with adam&eve, which produced many touching Christmas ads.
Author's summary: Saatchi creates heartwarming John Lewis ad.
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