UK-based consumer research business GWI has agreed to integrate with AI company Anthropic's chatbot, Claude.
This integration will enable GWI users to access insights within their chats with Claude, connecting GWI's Model Context Protocol (MCP) to the AI chatbot.
By bringing GWI's data to Claude, we're giving every user instant access to accurate, reliable, trustworthy data.
According to Tom Smith, founder and chief executive at GWI, this connection will allow Claude to use audience data in its output, ahead of data scraped from other sources.
Author's summary: GWI integrates with Anthropic's AI assistant Claude.