Morrisons To Introduce Digital Pricing In All UK Supermarkets
UK retailer Morrisons plans to introduce digital pricing across all of its 497 supermarkets in the country, making it the first major UK supermarket to fully adopt the technology.
- Starting in early 2026, the retailer will install over 10.8 million electronic shelf labels (ESLs) in partnership with VusionGroup.
- These ESLs will replace traditional paper labels, ensuring clear, accurate, and up-to-date price and product information.
- The digital labels will also instantly display Morrisons More Card offers on store shelves.
This automation will free up staff from manual tasks, allowing them to focus more on assisting customers, and integrate with e-commerce applications, streamlining online order picking.
The new system will work with Morrisons' existing digital shelf-edge cameras to help staff identify and restock empty shelves.
Author summary: Morrisons adopts digital pricing in all UK stores.
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