Next Hails 'Profitable Digital Marketing' as Spend Doubles
Next, the retailer, has reported a 50% increase in international marketing spend during the third quarter.
The intention is to "carefully increase" investment going forward, driven by the success of its digital marketing efforts.
The growth of international online sales were "better than expected", because the business was able to "spend more on profitable digital marketing than anticipated".
- International marketing spend rose 50% in the third quarter.
- Investment will be "carefully increased" going forward.
Author's summary: Next doubles marketing spend due to profitable digital marketing.
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