How to Set Up TikTok Shop for Small Businesses Safely

Setting Up TikTok Shop for Small Businesses Safely

Learn how to set up a TikTok Shop safely and protect your small business from scams to start selling to millions of TikTok users.

Before getting started, ensure your business is ready for visibility and security, considering your TikTok Shop as an extension of your business.

To set up your TikTok Shop, go to the TikTok Shop Seller Center and follow the official guidelines. Avoid clicking links in ads, texts, or DMs that promise to "fast-track" your approval, as they may be scams.

TikTok never asks for passwords or verification codes by message, call, or social media.

Any "TikTok representative" or "TikTok Support" contacting you outside the official platform is likely a scammer. After submitting your application, TikTok usually reviews your shop within a few days. Once approved, you can start connecting your products to videos and live streams.

Author's summary: Safely set up your TikTok Shop to sell to millions.

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Bitdefender Bitdefender — 2025-10-29