Citation building is a vital strategy for enhancing local search rankings, often overlooked in the world of digital marketing.
For small and medium-sized businesses relying on nearby customers, local search visibility is crucial. When executed correctly, citation building improves a business's credibility, visibility, and online reputation.
Citation building involves listing business information across online directories, websites, and platforms, including Name, Address, and Phone number (NAP) and other details like website URL, hours, and services.
The goal is to ensure business information is accurate and consistent online.
Citation building helps improve your business’s credibility, visibility, and overall online reputation.Author's summary: Citation building enhances local search rankings.