Nike's Motorised Sneaker Project
Nike, under new leadership, is pushing the boundaries of footwear with radical innovation, including motorised shoes.
The sports giant, known for its "Just Do It" mantra, is working on a motorized footwear system to help casual athletes and mobility-impaired people move faster.
Nike's design chief, Phil McCartney, calls this reinvention "epic", focusing on breakthrough performance tech rather than retro releases.
- Nike is developing a motorised footwear system
- Aims to help casual athletes and mobility-impaired people
- Part of a larger effort to showcase cutting-edge sports technology
Nike's urgency to innovate comes after years of relying on lifestyle retro releases, with the brand now seeking to lead in breakthrough performance tech.
Author's summary: Nike innovates footwear with motorised sneakers.
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