Rare Beauty's Disability-Led Approach to Cosmetics Packaging
Actress Selena Gomez's own disability has influenced the design of her cosmetics brand, Rare Beauty, making it more accessible.
Gomez revealed on the Good Hang with Amy Poehler podcast that she has arthritis in her fingers due to lupus, which affected her daily life.
Before the brand, I was trying to open a water bottle and it hurt really bad before I was on the right medication.
This experience led to the creation of easy-to-open products, which then became a deliberate design choice for Rare Beauty, considering users with dexterity problems.
Author's summary: Rare Beauty prioritizes accessibility in cosmetics packaging.