Diwali's Growing Popularity in the US
As Diwali becomes more mainstream, US businesses are discovering a new market. Immigrant parents are eager to pass down their cultural traditions, with experts calling Diwali a "multi-billion dollar" opportunity.
In areas with large Indian and Southeast Asian immigrant populations, businesses are adapting to tap into the group's buying power. For example, in Edison, New Jersey, a company offers "Diwali Light Installation" services, alongside Christmas light installation.
Diwali is a "multi-billion dollar" opportunity.
Families are embracing their cultural heritage, designing traditional rangoli at Diwali events.
Author's summary: Diwali's popularity brings new market opportunities.