L'Oréal Professionnel India is redefining its approach as a global brand in a local market, with Mathilde Barthelemy-Vigier, General Manager, at the helm.
According to Barthelemy-Vigier,
L'Oréal does not roll out every global launch in India; instead, the brand prioritizes local relevance.
Barthelemy-Vigier emphasized that L'Oréal's global guidelines serve as a framework for local innovation, rather than restrictions.
The brand's India strategy revolves around resolving the tension between operating as a global company and making locally resonant marketing and product choices.
Author's summary: L'Oréal India focuses on local relevance.