Why local relevance has become the core of L’oréal’s India growth strategy

Why Local Relevance Matters for L'Oréal's India Growth Strategy

L'Oréal Professionnel India is redefining its approach as a global brand in a local market, with Mathilde Barthelemy-Vigier, General Manager, at the helm.

According to Barthelemy-Vigier,

L'Oréal does not roll out every global launch in India
; instead, the brand prioritizes local relevance.

Barthelemy-Vigier emphasized that L'Oréal's global guidelines serve as a framework for local innovation, rather than restrictions.

The brand's India strategy revolves around resolving the tension between operating as a global company and making locally resonant marketing and product choices.

Author's summary: L'Oréal India focuses on local relevance.

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Best Media Info Best Media Info — 2025-10-17

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