U.S. Online Grocery Sales See Significant Growth
Online grocery sales in the U.S. rose to $12.5 billion in September, marking a 31% increase over the previous year, according to a survey by Brick Meets Click and Mercatus.
A year ago, online grocery sales totaled $9.5 billion, up from $7.5 billion in September 2023. The report noted a record number of monthly active users, as well as gains in order frequency and average order value, the highest since the pandemic began.
- The number of monthly average users increased by about 13% from the previous year.
- The majority of this increase came from reengaging less frequent customers who last bought groceries online 2-3 months prior.
No specific quotes were provided in the article.
Author's summary: U.S. online grocery sales surge 31% in September.