Zalando Appoints New Vice President of Beauty
Zalando has appointed Thomas Schwulera, formerly at L'Oréal, as its new Vice President of Beauty to accelerate growth in this segment.
The German e-commerce company saw double-digit growth in beauty sales last year and is now expanding its beauty division, with Spanish and Portuguese customers gaining access to care products, makeup, and fragrances.
Zalando has a unique position in the beauty market
According to the company, 70% of customers who buy beauty products also add fashion items to their shopping cart, making beauty a key gateway for sales. Schwulera aims to make Zalando "Europe's most inspiring beauty destination".
- Thomas Schwulera is the new Vice President of Beauty at Zalando
- He previously worked at L'Oréal
- Zalando saw double-digit growth in beauty sales last year
Author's summary: Zalando appoints L'Oréal executive to lead beauty division.