Publicis' AI-Powered Marketing Strategy Yields Positive Results
Publicis Groupe's use of AI in marketing is paying off, with the group winning more business without traditional pitches, according to CEO Arthur Sadoun.
The company's connected media business, accounting for 60% of Q3 net revenue, is now 80% powered by AI. This has contributed to a strong Q3 performance, with organic revenue increasing 5.7% year over year to 3.53 billion euros.
As a result, Publicis Groupe has raised its full-year guidance, expecting 5% to 5.5% organic growth in 2025.
AI is helping the group win more business without having to engage in a traditional pitch process.
- 80% of connected media business is powered by AI
- 5.7% year-over-year increase in organic revenue
- Expected 5% to 5.5% organic growth in 2025
Author's summary: Publicis' AI strategy boosts revenue and growth.
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