Micro-Dramas: A $7bn Industry in China
Micro-dramas, 90-minute films broken down into one-minute episodes, have become a significant phenomenon in China, with a market size of $7bn annually, surpassing the domestic box office.
- These episodes are available online, with the first few episodes free and subsequent episodes requiring payment, up to $30 per drama.
- A growing number of micro-dramas are AI-generated, with one series, Nine-Tail Fox Demon Falls For Me, gaining over 200 million views in just a month.
The micro-drama market in China pulls in $7bn annually. It’s already bigger than their domestic box office.
According to Adrienne Lahens, former TikTok executive and current head of Infinite Studios, micro-dramas are a significant trend in the TV industry, discussed at the MIPCOM conference.
Author's summary: Micro-dramas are a booming $7bn industry in China.
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