Introducing SuperSearch: AI-Powered TV Content Discovery
Swiss telco Sunrise has launched SuperSearch, an AI-based voice search function for its TV platform, becoming the first TV provider in Switzerland to offer such a feature.
SuperSearch allows users to find content across multiple platforms using natural voice commands, such as
“Show me films featuring Brad Pitt”. This conversational search feature spans live and replay TV, on-demand catalogues, and major streaming services like Disney+, Amazon Prime Video, and Sky.
The system is powered by Google’s Gemini Flash large language model, enabling it to understand complex requests and return results tailored to each viewer’s preferences.
According to Sunrise, SuperSearch represents a major leap from traditional keyword-based searches, providing a more intuitive and personalised way to explore entertainment content.
Author's summary: Sunrise launches AI-powered SuperSearch for TV content discovery.
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