Sofía Vergara Is Skechers’ Newest Brand Ambassador

Sofía Vergara Becomes Skechers’ New Brand Ambassador

Actress Sofía Vergara has joined Skechers as its newest brand ambassador, appearing in a fresh global campaign that highlights the Hands-Free Slip-ins Glide-Step collection. The campaign focuses on the blend of style, versatility, and comfort that defines the brand.

How the Collaboration Began

According to Skechers, Vergara’s connection to the brand started unexpectedly in a shopping mall. Recovering from knee surgery, she was searching for supportive footwear and discovered Skechers on her own, buying several pairs before realizing her team was already in discussions with the company.

About the New Campaign

Now representing Skechers worldwide, Vergara will front promotional materials emphasizing the Hands-Free Slip-ins Glide-Step styles. The company describes this campaign as one that “celebrates style, versatility, and comfort.”

Vergara’s Career Highlights

Throughout her career, Vergara has earned five Emmy Award and five Golden Globe nominations. Most recently, she starred in the Netflix series Griselda, making history as the first Latina nominated for Outstanding Lead Actress in a Limited or Anthology Series at the Emmys.

Statement from Sofía Vergara

“I don’t do anything unless I believe in it – and I truly believe in Skechers. I’ve been wearing them for over a year now, and they’ve completely changed how I think about sneakers. They’re not just comfortable – they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.”

Author’s Summary

Sofía Vergara teams up with Skechers for a global campaign blending elegance and comfort, turning her authentic connection with the brand into a natural partnership.

WWD — 2025-11-11