Elf Beauty Sales Increase by 14% in Q2, Fueled by Rhode Acquisition
Elf Beauty reported a 14% year-on-year rise in net sales, reaching $343.9 million in the second quarter of fiscal 2026. This quarter included the first results from Rhode, which was acquired just before Elf's Q1 earnings in August.
“Our Q2 results, which included 140 basis points of market share gains for our namesake Elf brand and a record-breaking launch of Rhode in Sephora North America, are a continuation of the consistent, category-leading growth we’ve delivered over the past 27 quarters,” said Tarang Amin, Elf Beauty chair and CEO. “We remain confident in our strategy to grow market share and capitalize on the significant whitespace ahead of us.”
Revenue Growth by Region and Brand
- US revenues increased by 18% in Q2
- International revenues grew by 2%
Rhode, the newly acquired brand, was a key contributor to Elf Beauty’s growth this quarter. CFO Mandy Fields highlighted Rhode’s successful launch in Sephora North America as a major achievement.
“The launch was by far the second best launch that they’ve had in North America, which is incredible to see. Rhode continues to have momentum behind it,” Fields told Vogue Business ahead of the earnings call.
Financial Outlook for Rhode
Elf Beauty expects Rhode to add $200 million to net sales from August through March, after the acquisition. On an annualized basis, CFO Fields projects Rhode will reach $300 million in sales this fiscal year, representing a 40% year-on-year increase.
“On an annualized basis, $300 million is what we expect Rhode to be for this fiscal year, and that would be 40% year-on-year growth,” Fields added.
Summary
Elf Beauty’s steady growth continues, driven by the strong performance of its core brand and the successful integration of Rhode into its portfolio.
Author’s Summary
Elf Beauty’s $343.9 million Q2 sales rose 14%, powered by Rhode’s standout Sephora launch and expected $300 million annual revenue contribution.