West Coast Eagles Partner with Allianz Australia
The West Coast Eagles have announced a major new partnership with Allianz Australia. The collaboration will span four years and support the Club’s AFL, AFLW, and Wheelchair football teams.
About Allianz Australia
Allianz Australia, part of the Allianz Group—recognized as the world’s top insurance brand in 2025*—serves over four million Australian customers. The company offers a wide range of products, including home, car, business, and general insurance, under the motto "Care you can count on."
Statements from the West Coast Eagles
“We are thrilled to welcome Allianz Australia as a Platinum Partner of the West Coast Eagles and excited to join forces with the world’s leading insurance brand,” said West Coast Eagles CEO Don Pyke.
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our Club’s values and identity.
Allianz Australia’s support will enhance our AFL, AFLW and Wheelchair football programs as they pursue excellence on and off the field, while also contributing to our Club’s broader community initiatives.
We look forward to an exciting future together with Allianz Australia and to the added value and experiences this partnership will deliver for our members.
Branding and Exposure
- Allianz Australia’s branding will appear prominently on the neckline of the West Coast Eagles’ AFL match guernseys.
- Brand presence will also include training apparel, media backdrops, and gameday signage at Optus Stadium and away games.
*Awarded as the world’s top insurance brand in 2025.
Summary: The new four-year partnership between West Coast Eagles and Allianz Australia will enhance football programs and community initiatives, supported by prominent Allianz branding at matches.