Connecticut launches a pizza trail and fighting words in quest for total domination over New York - The Boston Globe

Connecticut Launches a Pizza Trail in Rivalry with New York

Putting up billboard ads across New York City praising Connecticut pizza was a bold move. The campaign featured cheeky lines like “Hey New York Pizza, there’s no shame in second place” and “The Nation’s Best Pizza — Not You, New York.” As expected, this sparked a flood of reactions from New Yorkers and pizza enthusiasts.

Public Reactions

“Connecticut is just filled with people commuting to New York to get pizza.”
“You think this is the (pizza) capital? You’ve never stood on a corner in Brooklyn with grease dripping down your wrist at 1 a.m.”
“Y’all call that a pizza? That’s just hot bread with ambition.”

The comments poured in, many humorous and sharp-tongued, showing how deeply people feel about their pizza loyalties. Connecticut's tourism page even encouraged more discussion on their website, inviting users to share their thoughts at betterpizzainct.com.

Connecticut’s Response

Anthony Anthony, a former longtime New Yorker and now Connecticut’s chief marketing officer, stood by the campaign. He stated:

“I’ll admit [New York] pizza is good. But it isn’t the nation’s best. That title belongs to us.”

He described the so-called “pizza wars” as a lighthearted rivalry that highlights the rich pizza culture of both regions and keeps the debate deliciously alive.

Media Impact

Regardless of where one’s pizza loyalty lies, the campaign achieved remarkable attention, generating over 4,000 media mentions and igniting lively conversation about pizza pride and state identity.

Author’s summary: Connecticut’s bold pizza ads reignited the legendary pizza rivalry with New York, fueling humor, pride, and thousands of media responses nationwide.

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The Boston Globe The Boston Globe — 2025-11-07

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