Government to Introduce Local Content Obligation for Streaming Services
Nearly 18 months after its original deadline, the Federal Government is progressing with new Australian content requirements for streaming platforms. Proposed legislation will compel streaming services with over one million Australian subscribers to allocate a minimum of 10% of their total Australian spending—or 7.5% of revenue—toward the production of new local drama, children’s shows, documentaries, arts, and educational programs.
These measures come almost two and a half years after Arts Minister Tony Burke announced a July 1, 2024 deadline for implementing the long-awaited rules within the National Cultural Policy. This announcement initiated extensive consultations with streaming services, free-to-air broadcasters, and industry guilds.
Consultations and Industry Feedback
By late 2023, the government sought industry input on two proposed compliance models: one based on revenue and the other on expenditure. Although a Senate committee interim report on the National Cultural Policy urged prioritizing the introduction of these quotas, the deadline passed without enactment.
The delay was largely attributed to concerns surrounding the Australia-United States Free Trade Agreement (AUSFTA).
Renewed Focus on Local Content
The topic gained renewed attention when independent MP Zali Steggall presented the Change.org petition titled “Save Australian Stories” in parliament last week, highlighting public support for preserving local culture in streaming content.
Summary
The Federal Government is moving forward with legislation mandating significant investment in Australian content by large streaming services, reflecting ongoing efforts to support local cultural productions.