Former Tory minister Esther McVey and actor Laurence Fox have joined those accusing the Royal British Legion (RBL) of becoming “woke”. The group, which organizes the annual poppy appeal to support military veterans, now faces criticism from parts of the political right in the UK.
Esther McVey voiced outrage on social media after discovering the RBL employs a Head of Diversity & Inclusion. She questioned the £65,000 salary for that position and argued that all funds should go directly to supporting veterans.
“Bought my poppy as I do every year… however, horrified to discover The Royal British Legion (RBL) has a Head of Diversity & Inclusion at a wage of about £65k – that’s a lot of poppies to sell just for that non-job wage! All the money should be going to veterans not on politically correct non-jobs.”
Echoing her sentiments, Laurence Fox told followers that he refused to buy a poppy this year, rejecting the charity’s dedication to diversity initiatives.
“Haven’t bought a poppy yet this year… Can’t bring myself to contribute to the head of diversity, equity and inclusion’s salary. I refuse to support it.”
The Royal British Legion defended the post, stating that it helps ensure fair access to support for veterans and servicemen from minority ethnic, LGBTQ+, and disabled groups who might otherwise feel unwelcome. The organization emphasized that inclusion work is essential to reach all who served, regardless of background.
The dispute reflects the broader cultural debates within the UK, where some conservative voices accuse charities and institutions of focusing too heavily on diversity and social awareness. For others, the RBL’s efforts signal progress toward equality in veteran support networks.
Author’s summary: The British right’s criticism of the Royal British Legion over its diversity post reveals a clash between traditional views of charity priorities and modern inclusion values.