Reinvent Yellow Takes On International Sales for Andrea Eckerbom’s Rocky the Troll
07/11/2025 – The Nordic film production and sales landscape is seeing a new move as Reinvent Yellow takes charge of international distribution for Rocky the Troll, a family adventure directed by Andrea Eckerbom.
The film will be presented at the American Film Market, running from 11 to 16 November. It comes from the production team behind Netflix’s 2022 hit Troll, which remains the most-watched non-English-language film on the platform.
Plot and Creative Team
Written by Edward A. Dreyer, the story follows Gaia, a 12-year-old girl who makes a surprising discovery: her great-grandfather’s rock collection is actually a cluster of troll eggs. When one egg hatches, she befriends the small creature, leading her into an extraordinary adventure as hidden dangers threaten both her world and the trolls’ secret realm.
Production and Funding
The project is produced by Terje Strømstad, Kristian Strand Sinkerud, Espen Horn, and John M. Jacobsen under Oslo-based Motion Blur. Financial support comes from FilmInvest, the Norwegian Film Institute, SF Studios, and REinvent.
Variety first reported the news about Reinvent Yellow’s involvement in international sales for Rocky the Troll.
Author’s Summary
The family adventure Rocky the Troll unites Nordic talent and global ambition as Reinvent Yellow leads its international sales ahead of the American Film Market 2025.