Iconic Nature Club Founded in 1892 Faces Internal Crisis
Longtime members of the renowned Sierra Club say they no longer recognize the environmental group after internal conflicts over social issues shifted its focus away from nature.
Decline in Membership and Finances
The Sierra Club, once a powerhouse of American environmentalism and a key player in establishing Earth Day, has lost 60 percent of its members in the last six years. The organization is now reportedly facing a $40 million projected budget deficit despite multiple rounds of staff layoffs.
Origins of the Conflict
Insiders trace the beginning of these issues back to former President Donald Trump's first term a decade ago, when the club took a stand against his environmental rollbacks. This stance initially brought a surge of new members and $2 million in donations within two weeks.
Shift in Organizational Focus
Problems emerged as the leadership expanded the club's mission beyond environmentalism to include broader progressive causes such as racial justice, LGBTQ+ rights, and immigration. This change sparked internal friction.
"Insiders told the New York Times that they were issued an 'equity language guide' and found themselves being scolded for not prioritizing equity and diversity."
Insiders' Concerns
- Longtime members feel alienated by the club’s new direction.
- The focus on social activism is seen as detracting from core environmental goals.
- Staff and members face pressure to conform to equity and diversity priorities.
The ongoing turmoil reflects a broader struggle within the Sierra Club between its traditional environmental mission and increasing involvement in progressive social issues.
Author's Summary
The Sierra Club's internal conflict over social activism risks undermining its historic environmental mission and alienating its core supporters and donors.