On a quiet Wednesday afternoon in SoHo, excitement fills the air outside the soon-to-open Longines boutique. A small crowd of paparazzi, tourists, and stylish locals gathers, curious about the commotion. When a couple stops to ask what’s happening, a passerby grins and shares the secret.
“Jennifer Lawrence is in there!”
Inside, Jennifer Lawrence sits casually in an armchair, blending glamour with her trademark down-to-earth charm. She’s dressed in a brown sweater and matching cardigan draped over her shoulders, paired with a short black skirt featuring a layered design. She lifts the hem slightly to demonstrate the structure.
“It’s a sweater over a sweater,” she says, “but I didn’t put a skirt over a skirt.”
The outfit, designed by Mary-Kate and Ashley Olsen’s label The Row, captures understated luxury. Lawrence is in the store to mark the opening of the boutique and to introduce Longines’s latest release.
“The PrimaLuna,” she says, showing her wrist. “I don’t normally call watches by their government names, but it’s elegant. I only recently started wearing watches as jewelry, and I think it’s a really beautiful piece.”
The PrimaLuna is a refined reissue of a classic moonphase design from the 193-year-old Swiss watchmaker, celebrating craftsmanship and timeless femininity.
Jennifer Lawrence brought effortless charm to Longines’s SoHo opening, celebrating the relaunch of the elegant PrimaLuna watch while showing her grounded yet stylish personality.