Kourtney Kardashian Launches Colostrum Supplements
Introduction
Kourtney Kardashian has introduced new colostrum gummies and liquid supplements under her wellness brand, sparking interest in the health community.
Product Details
- Prices: approximately ₹2,700 (USD 30) for gummies, ₹2,200 (USD 25) for liquid
- Contents: infused with colostrum, vitamin D3, lactoferrin, and MCT oil
Campaign and Marketing
The campaign humorously features Kim Kardashian humorously suing Kourtney for not sharing the product earlier, embodying the Kardashian style of playful promotion.
What is Colostrum?
Colostrum is the nutrient-rich first milk produced after childbirth, containing proteins, antibodies, and growth factors that support a newborn’s immune system. Supplements typically use bovine colostrum from cows, which includes immunoglobulins, lactoferrin, and antioxidants.
Expert Insights
Dr Nishmita R, Geriatric Medicine Consultant at SPARSH Hospital, Bangalore, notes that colostrum is becoming popular among adults for enhancing immunity, gut health, and recovery. However, she emphasizes its cautious use only when necessary.
Expert Summary
Colostrum supplements may boost immunity and gut health, but their safety for everyone remains uncertain, requiring cautious use and scientific validation.