Fred Sirieix Skydives Into Festive Drama for People’s Postcode Lottery Christmas Campaign
People’s Postcode Lottery launched its largest-ever multi-channel festive campaign, featuring celebrities spreading seasonal joy and announcing a record prize pot of £38.2 million.
Campaign Highlights
- The TV ad, created in-house and directed by Vince Peone through The Gate, stars Davina McCall, Emma Willis, and Mike Wedderburn.
- Fred Sirieix makes a striking entrance by skydiving from the lottery’s iconic red blimp, asking viewers,
“Could your door be the winning one?”
- The campaign urges people to sign up before midnight on Sunday, 30 November.
Broadcast and Media Strategy
In the weekend leading up to the sign-up deadline, the campaign intensifies by interrupting broadcaster continuity segments with themed voiceovers surrounding popular ITV and Channel 4 shows like Gogglebox and I’m A Celebrity.
Extended Campaign Reach
To amplify audience engagement beyond television, People’s Postcode Lottery partnered with Goalhanger Podcasts, incorporating the campaign into the widely listened to series The Rest Is.
Author’s summary: People’s Postcode Lottery’s festive campaign blends celebrity appearances, daring stunts, and multi-platform strategies to showcase its biggest prize pot yet and boost sign-ups before the deadline.