Huda Beauty Ends Partnership with Love Island Contestant
Huda Beauty announced the termination of its association with Love Island USA contestant Huda Mustafa following a live stream incident involving racial slurs, which sparked widespread debate on racism and brand responsibility.
Incident Details
During a recent live broadcast, Huda Mustafa and her partner Louis Russell were seen laughing at a viewer who used a racially offensive term directed at fellow contestant Orlandria Carthen. The moment quickly went viral online.
Company's Response
“Kindness and humanity are at the heart of what we do.”
“We are genuinely disappointed by Huda Mustafa’s recent live broadcast and take all forms of racism very seriously.”
Huda Beauty clarified that the decision to cut ties was not based on the content of a specific creator alone, but on a lack of seriousness toward the issue of racism and the harm caused to others during the broadcast.
Official Statement Highlights
- The move reflects accountability rather than "cancelling" individuals.
- The brand emphasized the importance of addressing racism thoughtfully and seriously.
- Both Huda Mustafa and Louis Russell had previously issued apologies for their actions.
It is important to note that Mustafa has no official connection to Huda Beauty beyond sharing a similar name.
Context of the Show
Season 7 of Love Island USA continues to attract attention beyond its finale, highlighting the strong ties between the show’s contestants and associated brands.
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